Digital Content Creation Just Got Easier to Source
GoTo Marketers announced today that they have entered into formal partnerships with some of the IT service management industry’s most prolific authors and thought leaders. Partnerships have been formed with the following individuals and businesses – Kenneth Gonzalez, Carlos Casanova and SHIFT Media Inc. GoTo Marketers will actively pursue new IT and ITSM focused software […]
Social Media to the rescue
Social media has many purposes. Companies use it to sell, help with their brand and build communities with similar interests. I use Social media for all of the above and I also like to throw in a little social good. I first got the “do some social good” bug while building out the TangoTab brand here in […]
Customer service as differentiator
There are so many products and companies these days that forget and/or choose not to provide multi-channel support for their products to their paying customers. Hootsuite is just one of them. Let me qualify this a bit more. I have been in the Customer service space for over 15 years and pride myself in the […]
This tradeshow is a branding exercise…Really?
Over the past 15 years I have attended conferences more than I’d like to admit. Traveling to ones like the giant CES to the local user group gatherings. I attended these conferences as a vendor or community/industry member and for the past few years I have been attending more as a marketing consultant. I have […]
