Competitive research
Outsmart your competition
We’ll analyze your industry rivals to uncover actionable insights that will catapult your business ahead of the competition. We will highlight your competitors’ strengths and weaknesses and reveal opportunities for differentiation and growth. This will equip you to make informed decisions, refine your market positioning, and develop innovative solutions that resonate with your target audience.
Why competitive analysis?
In a digital world where 80-90% of buyers start their journey online, knowing your competition isn’t just an advantage—it’s essential for survival and growth.
Understanding your competition is not just about keeping up. It’s about staying ahead.
Imagine two companies both launching with innovative solutions in the tech industry.
Despite having a groundbreaking product, it struggled to gain market traction.
Company “B”
On the other hand, quickly rose to prominence, capturing significant market share.
The difference?
Company “B” invested in market intelligence and competitive analysis, understanding not just who their competitors were but how they operated, strategized, and connected with their audience.
They understood the digital landscape and acted to drive differentiation and take advantage of opportunities and tactics their competition was not doing.
GoTo Marketers competitive analysis service
At GoTo Marketers, we believe that knowledge is power. Our competitive analysis service is designed to give you a 360-degree view of your competitive landscape. We combine cutting-edge tools with deep market insights to offer a comprehensive analysis that includes:
- Digital footprint mapping: Understanding the online presence of your competitors.
- Advertising insights: Analyzing spending patterns, channels, and messaging strategies.
- Social media and PR analysis: Gauging competitor activity on social platforms and their public relations efforts.
- Customer engagement strategies: How competitors interact with their audience and manage customer relationships.
- Innovation and technology tracking: Keeping an eye on the latest trends and technologies your competitors are adopting.
Competitive analysis packages
At this tier, you are likely looking for a high-level overview of a focused set of competition. Focusing on the top 2-3 main competitors can provide valuable insights without requiring an extensive deep dive into the broader market.
Clients opting for this package can expect a more detailed analysis. Analyzing 4 to 5 competitors allows for a deeper dive into strategies and performance while maintaining a certain level of focus.
Clients investing in the advanced package will get our most comprehensive insights. Analyzing 5-7 competitors allows for a thorough understanding of the competitive landscape, including various player types and sizes. This tier might also involve a more granular analysis of each competitor.
Why choose GoTo Marketers?
Choosing GoTo Marketers means partnering with a team that’s committed to your growth.
We don’t just provide data; we offer actionable insights and strategic guidance.
Our service is tailored to your unique business needs, ensuring that you have the information you need to make informed decisions and stay ahead of the curve.
Your next step
Are you ready to uncover the competitive insights that can propel your business forward?
Contact GoTo Marketers today to schedule a consultation. Let’s embark on a journey of discovery and strategy that positions you for success in the digital marketplace.
