Why Is SEO Important?
Search engine optimization – SEO for short – is incredibly important for any business that wants more organic Website traffic. Today, that’s every business – for the simple reason that in a digital-first world, your Website is the single most important and valuable marketing tool at your disposal. Why? Because, regardless if you’re in eCommerce, Software-as-a-Service […]
What Is Digital Marketing?
Marketing is the process by which organizations direct their messages at the right people at the right time. Where do most people (including the right ones) spend most of their time today? You guessed it. On the Internet – they are connecting with friends and colleagues on social media, following current affairs on news sites and […]
For Video’s Sake
Looking to jump on the video bandwagon? If you own a business, there’s a lot of convincing evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. However, many businesses are so quick to put sound and picture up on their website they forget to ask themselves “why?” […]
Web Strategy or Why Ron Popeil shouldn’t run your website
While Ron Popeil has created some great inventions and pioneered the informercial as medium, he’s not the man to look to for your web strategy. If you grew up in the 80’s and early 90’s you probably remember his Showtime Rotisserie, a counter-top appliance you could use to make roast chicken, turkey, or lamb with […]
This tradeshow is a branding exercise…Really?
Over the past 15 years I have attended conferences more than I’d like to admit. Traveling to ones like the giant CES to the local user group gatherings. I attended these conferences as a vendor or community/industry member and for the past few years I have been attending more as a marketing consultant. I have […]
