What Is a Value Proposition?
What makes your product or service uniquely better than all others in the market? What is the precise problem your product or service solves? Who is your ideal customer? What are the specific benefits your customers will experience should they choose to do business with you? Why should customers do business with you, rather than […]
Digital Marketing Data Analytics – Why Do You Need It?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (1838-1922 – merchant, political figure, and marketing pioneer.) There’s a good reason why data is routinely described as the new gold rush for businesses. Before the Internet exploded across the globe, companies found it difficult […]
What Is Martech?
At a fundamental level, you won’t suffer from a headache trying to understand martech, or “marketing technology.” Much like “brunch” (breakfast + lunch), “motel” (motor + hotel) and “malware” (malicious + software), the term “martech” combines the words “marketing” and “technology.” Martech refers to any software and technology tools marketers use to plan, execute, track, measure […]
