Better Marketing Always Means, Better Business
How Marketing Supports A Clients Acquisition Strategy
An IT Asset Disposition company, looking to sell and facilitate the owner’s retirement, had hit a growth plateau.
The strategic business advisor hired underscored the necessity of showcasing a robust marketing and sales system to enhance company valuation for potential buyers, emphasizing that a company’s value significantly hinges on its growth prospects and customer acquisition capabilities.
Why GoTo Marketers Was Chosen:
GoTo Marketers was selected for our comprehensive service range, swift deployment capabilities, and proven expertise in technology services marketing. It didn’t hurt that the team had decades of experience in IT Asset Management and completed understood the value and business of the client.
Our approach promised not just to prepare the company for acquisition but to ensure it thrived independently, signaling to potential acquirers the company’s market dominance potential.
The results
The engagement with GoTo Marketers led to a significant transformation:
The website was refreshed to better align with the new messaging.
The website was refreshed to better align with the new messaging.
A content plan aimed at lead generation was implemented.
Marketing automation tools were set up for email nurturing, lead capture, and scoring.
Google ads were launched to demonstrate market investment, resulting in tripled organic traffic and quadrupled website leads.
SEO initiatives were rolled out, including blogs, guides, long-form content, and technical optimization.
The Data and Results as Leverage
The strategic advisor utilized these marketing achievements as a pivotal argument in discussions with potential buyers, showcasing not just the company’s current value but its future market potential.
Outcome:
The comprehensive marketing overhaul paid off, culminating in the successful sale of the company. This case story exemplifies a win-win scenario, where strategic marketing initiatives not only prepared the business for a lucrative acquisition but also significantly enhanced its operational stature.
Conclusion:
This success story underscores the critical role of strategic marketing can play. Proving that a well-executed marketing plan can be a game-changer in maximizing a company’s valuation and appeal to potential buyers.
