Growth Hacking: Everything You Need to Know
The lifeblood of start-ups is action and speed. Without quick and significant growth, start-ups are destined to fail. The need for speed shaped a new breed of marketers. During 2010, Sean Ellis dubbed this new breed Growth Hackers. Today, growth hacking extends beyond hungry start-ups. Growth hackers are present in all industries, propelling companies from […]
Digital Marketing and AI
Digital marketing budgets are increasing as companies battle for a larger market share. Subsequently, there is increased pressure on sales and marketing to improve returns and maximize every dollar spent. It’s why marketers are embracing Artificial Intelligence (AI) – even as they scramble to understand its various applications. As a broad and general statement, AI […]
