What Is Martech?
At a fundamental level, you won’t suffer from a headache trying to understand martech, or “marketing technology.” Much like “brunch” (breakfast + lunch), “motel” (motor + hotel) and “malware” (malicious + software), the term “martech” combines the words “marketing” and “technology.” Martech refers to any software and technology tools marketers use to plan, execute, track, measure […]
