Fish Where the Fish Are
![](https://gotomarketers.com/wp-content/uploads/2023/11/sulny24dcxx4ulzkuvcs-v3__ScaleWidthWzQ1MF0.png)
While waiting in line for a taxi at the airport in Las Vegas on my way to the ServiceNow Knowledge 18 event, I immediately saw the first indication of some interesting marketing tactics from a different ITSM vendor, FreshService. It had purchased signage ads at the airport with some subtle and somewhat humorous messages, targeting the 18,000 […]