PPC, paid search and online advertising is more than writing 15 - 20 words, setting a per day budget and hitting the start button. Target market and keyword research, planning the budget, creating copy, designing ads, measuring results and optimizing are just a few of the skills needed to deliver the results your business.

Some things to consider:

  • The online buyers journey
  • Lifetime value of your customer
  • Sales cycle timeframe
  • Sales conversion rates
  • Budgeting appropriately

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