PPC, paid search and online advertising is more than writing 15 - 20 words, setting a per day budget and hitting the start button. Target market and keyword research, planning the budget, creating copy, designing ads, measuring results and optimizing are just a few of the skills needed to deliver the results your business.
Some things to consider:
- The online buyers journey
- Lifetime value of your customer
- Sales cycle timeframe
- Sales conversion rates
- Budgeting appropriately
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