I have been very lucky to travel extensively to conferences and exhibitions on both sides of the pond. For those who don’t know that expression, it means both UK/Europe and over here in North America with the pond being the Atlantic Ocean. This past week I was in London, England at the annual Service and IT Show (SITS) Conference and Exhibition. I have attended 9 of these in the past 15 years. You may ask “why I would go to so many?” The answer is easy. From a vendor’s perspective, it is all about them. It’s an exhibition of products and services from vendors from all over Europe demonstrating their wares. From an attendee’s perspective, it’s free to attend and is content rich with some of the most high profile speakers from the ITSM (IT Service Management) Industry presenting. The company that put the conference on is Diversified Communications and a special shout out should go to Laura Venables who did a wonderful job organizing the show. For me, it is a must attend event for anyone in the Helpdesk or IT Service Management space.