William Goddard has been in senior level sales and marketing roles for over 20 years helping small to medium size businesses achieve their goals through scalable and efficient tactics. He is the Managing Partner at GoTo Marketers.
Posts by William Goddard for Blog
Data is the heartbeat of your digital marketing engine. But only with digital marketing data analytics can you make informed decisions that drive success.
Why should customers choose you instead of your competitors? A great value proposition paints a clear picture of the value you promise to deliver post-purchase.
At a fundamental level, you won’t suffer from a headache trying to understand martech, or “marketing technology.
Digital marketing is the act of promoting and selling products and services using digital technologies, predominantly online. The key tactics explained.
While waiting in line for a taxi at the airport in Las Vegas on my way to the ServiceNow Knowledge 18 event, I immediately saw the first indication of some...
When we started GoTo Marketers, our goal was to deliver digital marketing services in a Marketing-as-a-Service (MaaS) model to our clients.
I have been very lucky to travel extensively to conferences and exhibitions on both sides of the pond.
GoTo Marketers announced today that they have entered into formal partnerships with some of the IT service management industry's most prolific authors and thought leaders.
Social media has many purposes. Companies use it to sell, help with their brand and build communities with similar interests.
There are so many products and companies these days that forget and/or choose not to provide multi-channel support for their products to their paying customers.