William Goddard

William Goddard has been in senior level sales and marketing roles for over 20 years helping small to medium size businesses achieve their goals through scalable and efficient tactics. He is the Managing Partner at GoTo Marketers.

Posts by William Goddard for Blog

Digital Marketing Data Analytics – Why Do You Need It?

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Data is the heartbeat of your digital marketing engine. But only with digital marketing data analytics can you make informed decisions that drive success.

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What Is a Value Proposition?

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Why should customers choose you instead of your competitors? A great value proposition paints a clear picture of the value you promise to deliver post-purchase. 

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What Is Martech?

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At a fundamental level, you won’t suffer from a headache trying to understand martech, or “marketing technology.

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What Is Digital Marketing?

What Is Digital Marketing

Digital marketing is the act of promoting and selling products and services using digital technologies, predominantly online. The key tactics explained.

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Fish Where the Fish Are

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While waiting in line for a taxi at the airport in Las Vegas on my way to the ServiceNow Knowledge 18 event, I immediately saw the first indication of some...

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Creating the Top Digital Marketing Agency in Canada

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When we started GoTo Marketers, our goal was to deliver digital marketing services in a Marketing-as-a-Service (MaaS) model to our clients.

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How to standout at a trade show

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I have been very lucky to travel extensively to conferences and exhibitions on both sides of the pond.

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Digital Content Creation Just Got Easier to Source

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GoTo Marketers announced today that they have entered into formal partnerships with some of the IT service management industry's most prolific authors and thought leaders.

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Social Media to the rescue

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Social media has many purposes. Companies use it to sell, help with their brand and build communities with similar interests.

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Customer service as differentiator

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There are so many products and companies these days that forget and/or choose not to provide multi-channel support for their products to their paying customers.

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