This post is almost, (well pretty much is) a follow up to my last post This tradeshow is a branding exercise...Really? When it comes to sales language it frustrates me to hear marketing people talk about leads.
Viewing entries posted in May 2013
While Ron Popeil has created some great inventions and pioneered the informercial as medium, he's not the man to look to for your web strategy.
Over the past 15 years I have attended conferences more than I'd like to admit. Traveling to ones like the giant CES to the local user group gatherings. I attended these conferences as a vendor or community/industry member and for the past few years I have been attending more as a marketing consultant.