GoTo Marketers today announced the addition of Melanie Adamich to its growing roster of talented digital marketers in the role of senior partner, digital marketing effective May 5,2014. Adamich brings over fifteen years of marketing experience and has extensive knowledge of all the marketing elements, strategies, and tactics to help organizations achieve their growth plans in today’s digitally focused world. Prior to joining GoTo Marketers, Melanie was the marketing director for HDI, the client services director for a Colorado interactive agency, and marketing director for Recruiting Solutions. Melanie holds a BA in English from Metropolitan State College of Denver.
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GoTo Marketers announced today that they have entered into formal partnerships with some of the IT service management industry's most prolific authors and thought leaders. Partnerships have been formed with the following individuals and businesses - Kenneth Gonzalez, Carlos Casanova and SHIFT Media Inc.
Looking to jump on the video bandwagon? If you own a business, there’s a lot of convincing evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.
This post is almost, (well pretty much is) a follow up to my last post This tradeshow is a branding exercise...Really? When it comes to sales language it frustrates me to hear marketing people talk about leads.
While Ron Popeil has created some great inventions and pioneered the informercial as medium, he's not the man to look to for your web strategy.
Over the past 15 years I have attended conferences more than I'd like to admit. Traveling to ones like the giant CES to the local user group gatherings. I attended these conferences as a vendor or community/industry member and for the past few years I have been attending more as a marketing consultant.